Capital Deployment forScalable Advertising ROI

Traditional Google Ads management focuses on individual campaign optimization and vanity metrics like CTR or impression share. Our portfolio management approach treats your entire media budget as a managed financial asset, optimizing for LTV:CAC ratios and total customer acquisition cost across all channels.

We make strategic capital allocation decisions based on 30-90 day trend analysis rather than reacting to daily fluctuations. This systematic approach eliminates the volatility trap that destroys agency relationships and delivers predictable, compounding growth.

Yes, we manage Facebook, Instagram, LinkedIn, TikTok, and other paid social platforms as part of your integrated media portfolio. However, we don't operate social channels in isolation—they're coordinated with search and display campaigns for maximum efficiency.

Our paid social strategy focuses on customer lifetime value optimization and audience development, treating these platforms as growth assets within your broader capital deployment framework. We use advanced attribution to prevent channel cannibalization and ensure every dollar is allocated where marginal returns are highest.

Our portfolio management methodology is most effective with monthly ad spends of $25,000 or higher, as this allows for proper statistical significance, meaningful cross-channel optimization, and the data volume necessary for our systematic approach to function effectively.

However, we make exceptions for high-growth startups and companies with clear trajectories toward significant scale. We've partnered with businesses at $10K monthly spend who demonstrated rapid growth potential and sophisticated understanding of customer economics. The key factor is your commitment to data-driven decision making and scaling ambitions, not just current budget size.

For emerging businesses, we focus on building the infrastructure and tracking foundation that will support aggressive scaling when capital becomes available.

We focus on business outcomes, not vanity metrics. Our primary KPIs are LTV:CAC ratios, contribution margin per customer, and total portfolio ROI. Monthly reporting includes capital allocation recommendations, channel attribution analysis, and predictive modeling for scalable growth.

Unlike traditional agencies that celebrate impression share or CTR improvements, we measure success by your ability to predictably deploy additional capital at stable returns. Our reports are designed for CFO-level scrutiny, with clear directionality on budget allocation and growth opportunities.

We work with both e-commerce and B2B companies, adapting our portfolio management approach to each business model. For e-commerce, we focus on product portfolio optimization, Shopping campaign management, and customer lifetime value maximization.

For B2B companies, we emphasize lead quality scoring, account-based marketing integration, and longer sales cycle attribution. Our AI-driven value optimization system adjusts to your specific conversion timeline and customer value metrics, whether that's immediate transactions or 6-month sales cycles.

Our tracking infrastructure is built for portfolio-level decision making, not just campaign reporting. We implement unified attribution across all channels, ensuring every conversion is properly attributed to its true source without double-counting or attribution conflicts.

We integrate your CRM data, implement advanced conversion tracking, and use our proprietary AI-driven value optimization to score leads in real-time. This allows platforms to bid based on actual customer value rather than generic conversion signals, improving efficiency across your entire portfolio.

Initial improvements typically appear within 30-45 days as we implement proper tracking, eliminate waste, and optimize existing campaigns. However, the full benefits of portfolio management—including cross-channel optimization and predictive scaling—develop over 90-180 days.

This timeframe allows our systematic approach to gather statistical significance, train platform algorithms with quality data, and establish the compound growth patterns that deliver long-term value. We focus on sustainable improvement rather than short-term optimization tricks.

Yes, Microsoft Ads is a key component of our diversification strategy. Bing often provides superior cost efficiency and access to unique demographics, particularly enterprise users. We treat Microsoft Ads as a risk mitigation asset within your portfolio.

We also manage programmatic display, Amazon advertising (for applicable businesses), and emerging platforms based on your specific market opportunity. The key is strategic allocation—every platform must justify its capital allocation through measurable contribution to total portfolio performance.

Creative testing is treated as research asset allocation within your portfolio. We dedicate systematic budget to creative experimentation, using statistical significance testing rather than gut feeling to determine winners.

Our creative approach focuses on message consistency across the customer journey, from initial ad through landing page conversion. We coordinate creative insights across channels, ensuring that winning messages on Facebook inform Google Ad copy and vice versa, maximizing the intelligence value of every creative test.

Audience orchestration is central to our portfolio management approach. We implement coordinated remarketing sequences, audience suppression strategies, and unified customer journey mapping to prevent channels from cannibalizing each other.

Our attribution framework identifies when channels complement vs. compete, allowing us to make evidence-based decisions about budget allocation. Rather than each channel optimizing independently, we optimize total portfolio performance with clear understanding of inter-channel dynamics.

Our non-reactive temperament is specifically designed for market volatility. Rather than panicking over weekly fluctuations, we analyze 30-90 day trends and make systematic adjustments based on statistical significance.

During market changes, we rebalance portfolio allocation—shifting budget from growth assets to core assets during uncertainty, or scaling aggressive acquisition during favorable conditions. This disciplined approach prevents emotional decision-making that destroys long-term performance.

Yes, through our Lean Conversion Architecture service. We recognize that the best media buying is worthless if your landing pages don't convert. We build fast, conversion-optimized pages using modern development frameworks rather than bloated WordPress sites.

Our conversion optimization is integrated with our tracking infrastructure, ensuring every test provides actionable data for both landing page improvement and media buying optimization. This full-funnel approach eliminates the blame game between media performance and website conversion rates.