Your Funnel is a Financial Liability
The industry has a blind spot: too many media companies throw up their hands, claiming "funnels are voodoo" or "that's the developer's job." This is financially negligent. When media buyers are forced to rely on bloated, slow, or poorly-written landing pages, your CPA skyrockets.
The Blame-Game Bottleneck
The media team blames the landing page for low conversion rates, and the web team blames the media team for unqualified traffic. The result is paralysis and wasted budget.
The Bloat Tax
Most modern websites are built on heavy CMS platforms (like WordPress) choked with plugins and unnecessary complexity. This leads to slow load times, high technical debt, and an unnecessary "Bloat Tax" on every ad dollar you spend.
Creative Misalignment
The persuasive copy that earned the click is lost on a landing page that looks and sounds completely different, confusing the customer and destroying conversion intent.