The Additive Scoring Model: Turning Leads into Asset Values. We don't manage keywords; we grade data.
If your business has complex, multi-step lead qualification, a standard "conversion" event is financially misleading. If your platform reports a $50 CPA, but 75% of those leads are disqualified by your sales team, your actual Cost Per Qualified Acquisition (CPQA) is closer to $200.
This financial blind spot leads to unstable growth and misallocation of capital.
We use advanced analytics and custom-built logic to integrate your unique business rules directly into the ad platform's bidding intelligence.
This is the only way to genuinely use AI platforms like Google Ads and Meta. We move your marketing from basic traffic optimization (CPCs) to true Profit Optimization (Maximizing Conversion Value).
Advanced analytics and custom-built logic that integrates your unique business rules directly into the ad platform's bidding intelligence.
Rule-Based Valuation: We assign positive and negative financial weights to specific, measurable user actions (e.g., viewing pricing, answering a qualifying question, industry).
Dynamic Bidding Signals: This score is converted into a dynamic conversion value that feeds back into Google's machine learning in real-time.
This is the core differentiator. We treat your lead quality data as a liquid financial asset, constantly adjusting its market value to ensure your ad platforms make financially rational bidding decisions.
The AI competes fiercely for a user with a high score and deprioritizes one with a low score.
Our methodology harnesses the power of modern machine learning tools (like Performance Max and Broad Match) while maintaining quality control.
Result: Cheaper, broader reach without diluting lead quality, solving the classic reach-vs-quality trade-off.
We cannot disclose client specifics, but our method consistently proves that data integrity is the primary driver of profit.
Before Axbridge: The client was focused on volume, leading to massive friction with the sales team. They were paying for 100 leads to get 25 qualified customers.
The Axbridge AI Solution: By implementing our Additive Scoring and integrating it at the ad-level, we fundamentally changed the profile of the users we attracted.
Outcome: In three months, the client reduced their percentage of disqualified leads from 75% down to 25%, drastically cutting wasted ad spend and instantly lowering the true Cost Per Qualified Acquisition (CPQA).
The Challenge: Working within one of the most competitive and highly restricted acquisition niches globally—where CPCs regularly exceed the $100+ threshold and compliance is non-negotiable—traditional bidding was an act of financial guesswork.
The Axbridge AI Solution: We built a custom Grading Algorithm and integrated a multi-step, integrated funnel to filter users before the final form submission. This ensured that only high-intent, high-value users generated the final conversion signal.
Outcome: The system successfully leveraged cheaper, broader-match placements for expanded reach while maintaining a hyper-tight lead filter, providing predictable, high-value acquisition in an unsustainable market.
This is not a creative service; it is an investment strategy. If your business operates in a high-cost environment where lead quality is variable, our AI-Driven Value Optimization model is the only way to ensure profitable scale.
Request Unit Economics Modeling Session