Google Analytics Consulting

Basic GA4 setup tracks page views, clicks, and form submissions—the minimum viable configuration. Investment-grade analytics treats your data infrastructure as a financial ledger, ensuring every conversion, revenue attribution, and customer journey touchpoint is measured with institutional precision.

We build event architectures that connect GA4 to your CRM, validate revenue data accuracy, implement proper cross-domain tracking, and create custom dimensions that map to your actual business questions—not just what Google provides out of the box.

Universal Analytics stopped collecting data in July 2023. If you haven't migrated yet, you're either running blind or cobbling together incomplete data from multiple sources. GA4 is no longer optional—it's the only Google Analytics platform processing new data.

The question isn't whether to migrate, but whether to implement GA4 properly. Most businesses rushed a basic setup just to have something working. We rebuild GA4 implementations to match your business intelligence needs, not just replicate old Universal Analytics reports.

Yes. True business intelligence requires connecting GA4 to your CRM (Salesforce, HubSpot, Pipedrive, custom systems), payment processors, inventory systems, and customer support platforms. This creates a unified view of customer behavior from first touch through lifetime value.

We implement server-side integrations, use Google Cloud Functions for data processing, and build custom dashboards that combine GA4 data with your internal business metrics. The goal is a single source of truth for all decision-making.

A standard GA4 implementation with proper event architecture, e-commerce tracking, and custom reporting takes 3-4 weeks. Complex implementations involving multiple domains, CRM integration, server-side tracking, and custom attribution models can take 6-8 weeks.

The timeline depends on your current infrastructure, number of conversion actions, cross-domain requirements, and how many business systems need integration. We provide a specific timeline after conducting an initial analytics audit.

We design implementations for your technical reality. For teams without dedicated analytics resources, we build self-maintaining systems with clear documentation, automated data validation checks, and simplified reporting dashboards that non-technical users can understand.

We also provide ongoing support options—from quarterly health checks to full-service management—depending on how your analytics needs evolve. Many clients start with a complete implementation, then transition to quarterly optimization as their team gains confidence.

Absolutely. Data infrastructure is only valuable if it drives better decisions. We translate GA4's complex event-based model into business language your leadership team understands—connecting analytics metrics to actual P&L impact.

We build executive dashboards focused on the questions that matter: What's our true customer acquisition cost? Which channels drive highest lifetime value? Where should we allocate next quarter's budget? Analytics exists to answer these questions with confidence, not just produce reports.

E-commerce tracking requires precise implementation—every product view, add-to-cart action, and transaction must flow cleanly into GA4 with accurate revenue, tax, and shipping data. We implement enhanced e-commerce tracking that matches your payment processor down to the cent.

For attribution, we configure GA4's data-driven attribution model while also building custom attribution logic when needed. Multi-touch attribution, position-based models, and time-decay weighting can all be implemented based on how your business actually acquires customers.

We implement GA4 with GDPR and CCPA compliance built in—configuring consent mode, IP anonymization, data retention policies, and user deletion workflows. GA4's privacy-first design makes compliance easier than Universal Analytics, but proper configuration is still critical.

We're not privacy lawyers, so we can't provide legal compliance advice. But we ensure your technical implementation follows current best practices and Google's recommended privacy frameworks, giving your legal team a defensible foundation to review.

Yes. While GA4 is typically the foundation, we integrate Looker Studio (formerly Data Studio) for custom dashboards, BigQuery for advanced data analysis, and third-party platforms like Amplitude, Mixpanel, or Heap when your business needs warrant them.

The platform matters less than the business questions you're trying to answer. We start with those questions, then recommend the analytics stack that delivers reliable answers at reasonable cost. Often that's GA4 plus custom dashboards; sometimes it requires additional tools.