Privacy Policy

The Short Version

We collect minimal information (basically just what you give us in forms), use Google Analytics to understand how our website performs, and we don't sell or share your data with anyone except the tools we need to run our business. If you have questions, email andrew@axbridge.ai and you'll get a real response from a real person.

Who We Are

Axbridge Consulting Limited is a federally incorporated Canadian corporation providing performance marketing consulting services. We operate from Canada and serve clients globally.

Information We Collect

Information You Provide Directly

When you contact us through our website forms, we collect:

• Your name and email address
• Company name and role (if provided)
• Advertising spend range (if selected)
• Any message or inquiry details you include

Information We Collect Automatically

We use Google Analytics 4 (GA4) and Google Tag Manager to understand how visitors use our website. This includes:

• Pages visited and time spent on our site
• How you found our website (referral sources)
• General location information (city/region level)
• Device and browser information
• Form submissions and conversions (when you contact us)

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide the services you've requested
• Improve our website and understand which content is most helpful
• Analyze business performance (like conversion rates and traffic sources)
• Comply with legal requirements as a Canadian corporation

We do not:

• Sell your personal information to third parties
• Use your data for advertising to you on other websites
• Send unsolicited marketing emails (unless you specifically request updates)

Legal Basis for Processing (UK/EU Visitors)

For visitors from the United Kingdom and European Economic Area, we process your personal information based on the following legal grounds:

• Consent: When you submit a contact form or accept cookies, you provide explicit consent
• Legitimate Interests: To analyze website performance and improve our services
• Contract Performance: To provide the consulting services you've requested
• Legal Obligation: To comply with applicable Canadian and international laws

You may withdraw consent at any time by contacting andrew@axbridge.ai

Information Sharing and Disclosure

We may share your information only in these limited circumstances:

• Service Providers: Google Analytics, email services, and website hosting providers that help us operate our business
• Google Advertising and Conversion Tracking: We use Google Ads conversion tracking and may use other advertising platforms (Meta, LinkedIn) to measure campaign performance. These services use cookies and similar technologies to track conversions, measure advertising effectiveness, and build audiences for remarketing (only with your consent). For UK and Ireland visitors, we use Google Consent Mode v2 to respect your cookie preferences.
• Legal Requirements: If required by Canadian law or to protect our legal rights
• Business Transfers: In the event of a merger, acquisition, or sale of business assets

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Contact form submissions: Retained for business purposes until you request deletion
• Google Analytics data: Automatically deleted after 26 months per our GA4 settings
• Email communications: Retained as part of normal business records

Your Rights

Under Canadian privacy law (PIPEDA), you have the right to:

• Access: Request a copy of the personal information we have about you
• Correction: Request correction of inaccurate personal information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Receive your personal information in a structured format
• Withdraw Consent: Withdraw consent for processing (where applicable)

To exercise these rights, contact us at andrew@axbridge.ai. We'll respond within 30 days.

International Transfers

Some of our service providers (like Google Analytics) may process data outside of Canada. When this occurs, we ensure appropriate safeguards are in place to protect your personal information in accordance with Canadian privacy standards.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

Cookies and Tracking

Our website uses cookies and similar technologies through Google Analytics and Google Tag Manager. These help us:

• Understand website traffic and user behavior
• Track form submissions and conversions
• Improve website performance and user experience

You can also control cookies through your browser settings. Disabling cookies may affect some website functionality.

Changes to This Policy

We may update this privacy policy periodically. We'll notify you of significant changes by updating the "Last Updated" date and, if required, by other means of communication.

Contact Us

If you have questions about this privacy policy or our data practices, please contact us:

Governing Law

This privacy policy is governed by the laws of Canada and the province of Ontario. For visitors from the United Kingdom and European Economic Area, this policy also complies with the requirements of the General Data Protection Regulation (GDPR) and UK GDPR. Any disputes will be resolved in the courts of Ontario, Canada.