/* Services Pages Incremental Styles */
/* Only styles NOT already covered in styles.css framework */

/* Hero Enhancements for Service Pages */
.hero-tagline {
    font-size: 1.125rem;
    color: var(--slate-900);
    font-weight: 600;
    margin-bottom: 2rem;
    padding: 1.5rem;
    background: rgba(180, 83, 9, 0.05);
    border-left: 4px solid var(--amber-700);
}

/* Problem/Solution Grid */
.problem-solution-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
    margin-top: 2rem;
}

.problem-card, .solution-card {
    background: white;
    border: 2px solid var(--stone-200);
    border-radius: 8px;
    padding: 2rem;
    position: relative;
}

.problem-card {
    border-left: 4px solid var(--red-600);
}

.solution-card {
    border-left: 4px solid var(--emerald-700);
}

.card-label {
    position: absolute;
    top: -0.75rem;
    left: 2rem;
    padding: 0.5rem 1rem;
    border-radius: 4px;
    font-size: 0.75rem;
    font-weight: 600;
    letter-spacing: 0.05em;
}

.problem-card .card-label {
    background: var(--red-600);
    color: white;
}

.solution-card .card-label {
    background: var(--emerald-700);
    color: white;
}

.problem-card h3, .solution-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
    margin-top: 0.5rem;
}

.problem-card p, .solution-card p {
    color: var(--slate-600);
    line-height: 1.7;
}

/* Process Section */
.process-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 3rem;
    margin-top: 3rem;
}

.process-step {
    position: relative;
    padding-left: 4rem;
}

.step-number {
    position: absolute;
    left: 0;
    top: 0;
    width: 3rem;
    height: 3rem;
    background: var(--amber-700);
    color: white;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.25rem;
    font-weight: 700;
}

.process-step h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.process-step p {
    color: var(--slate-600);
    line-height: 1.7;
    margin-bottom: 0.5rem;
}

/* Case Studies */
.case-study {
    background: white;
    border: 2px solid var(--stone-200);
    border-radius: 8px;
    padding: 2rem;
    margin-bottom: 2rem;
    position: relative;
}

.case-study:last-child {
    margin-bottom: 0;
}

.case-study-label {
    position: absolute;
    top: -0.75rem;
    left: 2rem;
    background: var(--amber-700);
    color: white;
    padding: 0.5rem 1rem;
    border-radius: 4px;
    font-size: 0.75rem;
    font-weight: 600;
    letter-spacing: 0.05em;
}

.case-study h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    color: var(--slate-900);
    margin-top: 0.5rem;
}

.case-study p {
    color: var(--slate-600);
    line-height: 1.7;
    margin-bottom: 0.5rem;
}

.metric {
    color: var(--amber-800);
    font-weight: 600;
    background: rgba(180, 83, 9, 0.1);
    padding: 0.125rem 0.375rem;
    border-radius: 3px;
}

/* Responsive adjustments */
@media (max-width: 1024px) {
    .problem-solution-grid {
        grid-template-columns: 1fr;
        gap: 2rem;
    }
    
    .process-grid {
        grid-template-columns: 1fr;
        gap: 2rem;
    }
}

@media (max-width: 640px) {
    .hero-tagline {
        font-size: 1rem;
        padding: 1rem;
    }
    
    .process-step {
        padding-left: 3rem;
    }
    
    .step-number {
        width: 2.5rem;
        height: 2.5rem;
        font-size: 1rem;
    }
    
    .case-study {
        padding: 1.5rem;
    }
}


/* Vendor Due Diligence*/
/* Services Page Styles - Incremental CSS for services.css */

/* Service Hero Section */
.service-hero {
    background: linear-gradient(135deg, var(--stone-50) 0%, white 50%, #fffbeb 100%);
    padding: 4rem 0 3rem;
}

.service-hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    padding: 0.5rem 1rem;
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    color: var(--amber-900);
    font-size: 0.75rem;
    font-weight: 500;
    letter-spacing: 0.05em;
    margin-bottom: 2rem;
}

.service-hero-badge svg {
    width: 16px;
    height: 16px;
}

.service-hero-subtitle {
    font-size: 1.25rem;
    color: var(--slate-600);
    line-height: 1.7;
    max-width: 48rem;
    margin-bottom: 2rem;
}

.service-hero-cta {
    margin-top: 2rem;
}

.btn-primary-large {
    display: inline-flex;
    align-items: center;
    gap: 0.75rem;
    background: var(--amber-700);
    color: white;
    padding: 1rem 2rem;
    font-size: 1rem;
    font-weight: 600;
    text-decoration: none;
    transition: all 0.2s;
    border: none;
    cursor: pointer;
}

.btn-primary-large:hover {
    background: var(--amber-800);
    transform: translateY(-1px);
}

.btn-primary-large svg {
    width: 20px;
    height: 20px;
}

/* Service Sections */
.service-section {
    padding: 3rem 0;
}

.service-section.alt-bg {
    background: white;
}

.section-content {
    max-width: 56rem;
    margin: 0 auto;
}

.section-content h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2.25rem;
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 1.5rem;
    color: var(--slate-900);
}

.section-intro {
    font-size: 1.125rem;
    color: var(--slate-600);
    line-height: 1.5;
    margin-bottom: 2rem;
}

.large-text {
    font-size: 1.25rem;
    line-height: 1.5;
    color: var(--slate-700);
}

/* Highlight Boxes */
.highlight-box {
    background: rgba(180, 83, 9, 0.05);
    border-left: 4px solid var(--amber-700);
    padding: 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
}

.translation-box {
    background: rgba(220, 38, 38, 0.05);
    border: 1px solid rgba(220, 38, 38, 0.2);
    padding: 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
    text-align: center;
}

/* Problem Grid */
.problem-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.problem-card.surface-deception {
    border-left: 4px solid var(--red-600);
}

.problem-card.strategic-blindness {
    border-left: 4px solid var(--amber-700);
}

.problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.problem-list, .strategic-list {
    list-style: none;
    padding: 0;
}

.problem-list li, .strategic-list li {
    margin-bottom: 1rem;
    padding-left: 0;
    line-height: 1.6;
}

.strategic-list {
    margin-top: 1rem;
}

/* Solution Framework */
.solution-framework h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.framework-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.framework-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
}

.framework-number {
    position: absolute;
    top: -12px;
    left: 2rem;
    background: var(--amber-700);
    color: white;
    width: 32px;
    height: 32px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.875rem;
    font-weight: 600;
}

.framework-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.framework-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Case Study */
.case-study-card {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 2rem 0;
}

.case-study-label {
    font-size: 0.75rem;
    font-weight: 600;
    color: var(--amber-900);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    margin-bottom: 1rem;
}

.case-study-content > div {
    margin-bottom: 1.5rem;
}

.case-study-content h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.case-study-content ul {
    list-style: none;
    padding: 0;
    margin-left: 1rem;
}

.case-study-content li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.6;
}

.case-study-content li:before {
    content: "•";
    color: var(--amber-700);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Assessment Importance */
.assessment-importance {
    text-align: center;
    max-width: 48rem;
    margin: 0 auto;
}

.assessment-importance h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2.25rem;
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 1rem;
    color: var(--slate-900);
    text-align: center;
}

.assessment-importance .large-text {
    margin-bottom: 1.5rem;
}

.expertise-statement {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1.5rem;
    margin-top: 1.5rem;
    font-size: 1.125rem;
    color: var(--slate-900);
    line-height: 1.5;
}

/* Tighter typography for headings */
h1.font-serif {
    line-height: 1.1;
    margin-bottom: 1.5rem;
}

.problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.solution-framework h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    line-height: 1.2;
    color: var(--slate-900);
}

/* Responsive Design */
@media (max-width: 768px) {
    .problem-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .framework-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .service-hero-subtitle {
        font-size: 1.125rem;
    }
    
    .btn-primary-large {
        font-size: 0.875rem;
        padding: 0.875rem 1.5rem;
    }
}

/* Animation for framework items */
.framework-item {
    transition: transform 0.2s, box-shadow 0.2s;
}

.framework-item:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

/* Additional service page utilities */
.metric-highlight {
    display: inline-block;
    background: rgba(180, 83, 9, 0.1);
    color: var(--amber-900);
    padding: 0.25rem 0.75rem;
    font-weight: 600;
    font-size: 0.875rem;
    margin: 0.25rem 0.5rem 0.25rem 0;
}

.service-nav-breadcrumb {
    background: var(--stone-100);
    padding: 1rem 0;
    font-size: 0.875rem;
    color: var(--slate-600);
}

.service-nav-breadcrumb a {
    color: var(--amber-700);
    text-decoration: none;
}

.service-nav-breadcrumb a:hover {
    text-decoration: underline;
}



/*Google Tag Manager Consulting*/

.service-hero {
    background: linear-gradient(135deg, var(--stone-50) 0%, white 50%, #fffbeb 100%);
    padding: 4rem 0 3rem;
}

.service-hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    padding: 0.5rem 1rem;
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    color: var(--amber-900);
    font-size: 0.75rem;
    font-weight: 500;
    letter-spacing: 0.05em;
    margin-bottom: 2rem;
}

.service-hero-badge svg {
    width: 16px;
    height: 16px;
}

.service-hero-subtitle {
    font-size: 1.25rem;
    color: var(--slate-600);
    line-height: 1.7;
    max-width: 48rem;
    margin-bottom: 2rem;
}

.service-hero-cta {
    margin-top: 2rem;
}

.btn-primary-large {
    display: inline-flex;
    align-items: center;
    gap: 0.75rem;
    background: var(--amber-700);
    color: white;
    padding: 1rem 2rem;
    font-size: 1rem;
    font-weight: 600;
    text-decoration: none;
    transition: all 0.2s;
    border: none;
    cursor: pointer;
}

.btn-primary-large:hover {
    background: var(--amber-800);
    transform: translateY(-1px);
}

.btn-primary-large svg {
    width: 20px;
    height: 20px;
}

/* Service Sections */
.service-section {
    padding: 3rem 0;
}

.service-section.alt-bg {
    background: white;
}

.section-content {
    max-width: 56rem;
    margin: 0 auto;
}

.section-content h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2.25rem;
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 1.5rem;
    color: var(--slate-900);
}

.section-intro {
    font-size: 1.125rem;
    color: var(--slate-600);
    line-height: 1.5;
    margin-bottom: 2rem;
}

.large-text {
    font-size: 1.25rem;
    line-height: 1.5;
    color: var(--slate-700);
}

/* Highlight Boxes */
.highlight-box {
    background: rgba(180, 83, 9, 0.05);
    border-left: 4px solid var(--amber-700);
    padding: 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
}

.translation-box {
    background: rgba(220, 38, 38, 0.05);
    border: 1px solid rgba(220, 38, 38, 0.2);
    padding: 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
    text-align: center;
}

/* Problem Grid */
.problem-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.problem-card.surface-deception {
    border-left: 4px solid var(--red-600);
}

.problem-card.strategic-blindness {
    border-left: 4px solid var(--amber-700);
}

.problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.problem-list, .strategic-list {
    list-style: none;
    padding: 0;
}

.problem-list li, .strategic-list li {
    margin-bottom: 1rem;
    padding-left: 0;
    line-height: 1.6;
}

.strategic-list {
    margin-top: 1rem;
}

/* Solution Framework */
.solution-framework h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.framework-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.framework-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
}

.framework-number {
    position: absolute;
    top: -12px;
    left: 2rem;
    background: var(--amber-700);
    color: white;
    width: 32px;
    height: 32px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.875rem;
    font-weight: 600;
}

.framework-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.framework-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Case Study */
.case-study-card {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 2rem 0;
}

.case-study-label {
    font-size: 0.75rem;
    font-weight: 600;
    color: var(--amber-900);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    margin-bottom: 1rem;
}

.case-study-content > div {
    margin-bottom: 1.5rem;
}

.case-study-content h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.case-study-content ul {
    list-style: none;
    padding: 0;
    margin-left: 1rem;
}

.case-study-content li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.6;
}

.case-study-content li:before {
    content: "•";
    color: var(--amber-700);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Assessment Importance */
.assessment-importance {
    text-align: center;
    max-width: 48rem;
    margin: 0 auto;
}

.assessment-importance h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2.25rem;
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 1rem;
    color: var(--slate-900);
    text-align: center;
}

.assessment-importance .large-text {
    margin-bottom: 1.5rem;
}

.expertise-statement {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1.5rem;
    margin-top: 1.5rem;
    font-size: 1.125rem;
    color: var(--slate-900);
    line-height: 1.5;
}

/* Tighter typography for headings */
h1.font-serif {
    line-height: 1.1;
    margin-bottom: 1.5rem;
}

.problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.solution-framework h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    line-height: 1.2;
    color: var(--slate-900);
}

/* Responsive Design */
@media (max-width: 768px) {
    .problem-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .framework-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .service-hero-subtitle {
        font-size: 1.125rem;
    }
    
    .btn-primary-large {
        font-size: 0.875rem;
        padding: 0.875rem 1.5rem;
    }
}

/* Animation for framework items */
.framework-item {
    transition: transform 0.2s, box-shadow 0.2s;
}

.framework-item:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

/* Additional service page utilities */
.metric-highlight {
    display: inline-block;
    background: rgba(180, 83, 9, 0.1);
    color: var(--amber-900);
    padding: 0.25rem 0.75rem;
    font-weight: 600;
    font-size: 0.875rem;
    margin: 0.25rem 0.5rem 0.25rem 0;
}

.service-nav-breadcrumb {
    background: var(--stone-100);
    padding: 1rem 0;
    font-size: 0.875rem;
    color: var(--slate-600);
}

.service-nav-breadcrumb a {
    color: var(--amber-700);
    text-decoration: none;
}

.service-nav-breadcrumb a:hover {
    text-decoration: underline;
}

/* GTM-Specific Styles */
.gtm-problem-item {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--red-600);
    padding: 1.5rem;
    margin-bottom: 1rem;
}

.gtm-problem-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.gtm-problem-item p {
    color: var(--slate-600);
    line-height: 1.5;
}

/* GTM Layers */
.gtm-layers {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.gtm-layer {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.gtm-layer.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.gtm-layer:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.layer-number {
    position: absolute;
    top: -16px;
    left: 2rem;
    background: var(--amber-700);
    color: white;
    width: 32px;
    height: 32px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.875rem;
    font-weight: 600;
}

.gtm-layer.featured .layer-number {
    background: var(--amber-800);
}

.layer-content h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.layer-subtitle {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1rem;
}

.layer-features {
    list-style: none;
    padding: 0;
    margin-bottom: 1rem;
}

.layer-features li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.5;
    color: var(--slate-600);
}

.layer-features li:before {
    content: "•";
    color: var(--amber-700);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.layer-impact {
    background: rgba(180, 83, 9, 0.1);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1rem;
    margin-top: 1rem;
    font-size: 0.875rem;
    color: var(--slate-900);
}

/* Technical Grid */
.technical-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.technical-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 1.5rem;
}

.technical-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.technical-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Accuracy Guarantee */
.accuracy-guarantee {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 2rem;
    margin: 3rem 0;
    text-align: center;
}

.accuracy-guarantee h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

/* ROI Comparison */
.roi-comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.roi-before, .roi-after {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.roi-before {
    border-left: 4px solid var(--red-600);
}

.roi-after {
    border-left: 4px solid var(--emerald-500);
}

.roi-before h4, .roi-after h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.roi-metrics {
    list-style: none;
    padding: 0;
}

.roi-metrics li {
    margin-bottom: 0.75rem;
    padding-left: 1.5rem;
    position: relative;
    line-height: 1.5;
}

.roi-metrics.negative li {
    color: var(--red-600);
}

.roi-metrics.positive li {
    color: var(--emerald-700);
}

.roi-metrics.negative li:before {
    content: "✗";
    color: var(--red-600);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.roi-metrics.positive li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Investment Breakdown */
.investment-breakdown {
    margin: 3rem 0;
    text-align: center;
}

.investment-breakdown h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 2rem;
    color: var(--slate-900);
}

.investment-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.investment-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem 1rem;
    text-align: center;
}

.investment-item.highlighted {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.investment-cost {
    font-size: 2rem;
    font-weight: 700;
    color: var(--amber-700);
    margin-bottom: 0.5rem;
}

.investment-label {
    font-size: 1rem;
    font-weight: 600;
    color: var(--slate-900);
    margin-bottom: 0.25rem;
}

.investment-detail {
    font-size: 0.875rem;
    color: var(--slate-500);
}

/* Services Grid */
.services-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.service-tier {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.service-tier.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.service-tier:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.popular-badge {
    position: absolute;
    top: -12px;
    right: 2rem;
    background: var(--amber-700);
    color: white;
    padding: 0.25rem 0.75rem;
    font-size: 0.75rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.05em;
}

.service-tier h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.service-price {
    font-size: 1.5rem;
    font-weight: 700;
    color: var(--amber-700);
    margin-bottom: 1.5rem;
}

.service-features {
    list-style: none;
    padding: 0;
    margin-bottom: 1.5rem;
}

.service-features li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.5;
    color: var(--slate-600);
}

.service-features li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.service-ideal {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    border-top: 1px solid var(--stone-200);
    padding-top: 1rem;
}

/* Responsive Design for GTM */
@media (max-width: 768px) {
    .roi-comparison {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .gtm-layers {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .technical-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .investment-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .services-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
}


/* Service Hero Section */
.service-hero {
    background: linear-gradient(135deg, var(--stone-50) 0%, white 50%, #fffbeb 100%);
    padding: 4rem 0 3rem;
}

.service-hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    padding: 0.5rem 1rem;
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    color: var(--amber-900);
    font-size: 0.75rem;
    font-weight: 500;
    letter-spacing: 0.05em;
    margin-bottom: 2rem;
}

.service-hero-badge svg {
    width: 16px;
    height: 16px;
}

.service-hero-subtitle {
    font-size: 1.25rem;
    color: var(--slate-600);
    line-height: 1.7;
    max-width: 48rem;
    margin-bottom: 2rem;
}

.service-hero-cta {
    margin-top: 2rem;
}

.btn-primary-large {
    display: inline-flex;
    align-items: center;
    gap: 0.75rem;
    background: var(--amber-700);
    color: white;
    padding: 1rem 2rem;
    font-size: 1rem;
    font-weight: 600;
    text-decoration: none;
    transition: all 0.2s;
    border: none;
    cursor: pointer;
}

.btn-primary-large:hover {
    background: var(--amber-800);
    transform: translateY(-1px);
}

.btn-primary-large svg {
    width: 20px;
    height: 20px;
}

/* Service Sections */
.service-section {
    padding: 3rem 0;
}

.service-section.alt-bg {
    background: white;
}

.section-content {
    max-width: 56rem;
    margin: 0 auto;
}

.section-content h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2.25rem;
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 1.5rem;
    color: var(--slate-900);
}

.section-intro {
    font-size: 1.125rem;
    color: var(--slate-600);
    line-height: 1.5;
    margin-bottom: 2rem;
}

.large-text {
    font-size: 1.25rem;
    line-height: 1.5;
    color: var(--slate-700);
}

/* Highlight Boxes */
.highlight-box {
    background: rgba(180, 83, 9, 0.05);
    border-left: 4px solid var(--amber-700);
    padding: 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
}

.translation-box {
    background: rgba(220, 38, 38, 0.05);
    border: 1px solid rgba(220, 38, 38, 0.2);
    padding: 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
    text-align: center;
}

/* Problem Grid */
.problem-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.problem-card.surface-deception {
    border-left: 4px solid var(--red-600);
}

.problem-card.strategic-blindness {
    border-left: 4px solid var(--amber-700);
}

.problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.problem-list, .strategic-list {
    list-style: none;
    padding: 0;
}

.problem-list li, .strategic-list li {
    margin-bottom: 1rem;
    padding-left: 0;
    line-height: 1.6;
}

.strategic-list {
    margin-top: 1rem;
}

/* Solution Framework */
.solution-framework h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.framework-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.framework-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
}

.framework-number {
    position: absolute;
    top: -12px;
    left: 2rem;
    background: var(--amber-700);
    color: white;
    width: 32px;
    height: 32px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.875rem;
    font-weight: 600;
}

.framework-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.framework-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Case Study */
.case-study-card {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 2rem 0;
}

.case-study-label {
    font-size: 0.75rem;
    font-weight: 600;
    color: var(--amber-900);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    margin-bottom: 1rem;
}

.case-study-content > div {
    margin-bottom: 1.5rem;
}

.case-study-content h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.case-study-content ul {
    list-style: none;
    padding: 0;
    margin-left: 1rem;
}

.case-study-content li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.6;
}

.case-study-content li:before {
    content: "•";
    color: var(--amber-700);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Assessment Importance */
.assessment-importance {
    text-align: center;
    max-width: 48rem;
    margin: 0 auto;
}

.assessment-importance h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2.25rem;
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 1rem;
    color: var(--slate-900);
    text-align: center;
}

.assessment-importance .large-text {
    margin-bottom: 1.5rem;
}

.expertise-statement {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1.5rem;
    margin-top: 1.5rem;
    font-size: 1.125rem;
    color: var(--slate-900);
    line-height: 1.5;
}

/* Tighter typography for headings */
h1.font-serif {
    line-height: 1.1;
    margin-bottom: 1.5rem;
}

.problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.solution-framework h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    line-height: 1.2;
    color: var(--slate-900);
}

/* Responsive Design */
@media (max-width: 768px) {
    .problem-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .framework-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .service-hero-subtitle {
        font-size: 1.125rem;
    }
    
    .btn-primary-large {
        font-size: 0.875rem;
        padding: 0.875rem 1.5rem;
    }
}

/* Animation for framework items */
.framework-item {
    transition: transform 0.2s, box-shadow 0.2s;
}

.framework-item:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

/* Additional service page utilities */
.metric-highlight {
    display: inline-block;
    background: rgba(180, 83, 9, 0.1);
    color: var(--amber-900);
    padding: 0.25rem 0.75rem;
    font-weight: 600;
    font-size: 0.875rem;
    margin: 0.25rem 0.5rem 0.25rem 0;
}

.service-nav-breadcrumb {
    background: var(--stone-100);
    padding: 1rem 0;
    font-size: 0.875rem;
    color: var(--slate-600);
}

.service-nav-breadcrumb a {
    color: var(--amber-700);
    text-decoration: none;
}

.service-nav-breadcrumb a:hover {
    text-decoration: underline;
}

/* GTM-Specific Styles */
.gtm-problem-item {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--red-600);
    padding: 1.5rem;
    margin-bottom: 1rem;
}

.gtm-problem-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.gtm-problem-item p {
    color: var(--slate-600);
    line-height: 1.5;
}

/* GTM Layers */
.gtm-layers {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.gtm-layer {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.gtm-layer.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.gtm-layer:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.layer-number {
    position: absolute;
    top: -16px;
    left: 2rem;
    background: var(--amber-700);
    color: white;
    width: 32px;
    height: 32px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.875rem;
    font-weight: 600;
}

.gtm-layer.featured .layer-number {
    background: var(--amber-800);
}

.layer-content h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.layer-subtitle {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1rem;
}

.layer-features {
    list-style: none;
    padding: 0;
    margin-bottom: 1rem;
}

.layer-features li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.5;
    color: var(--slate-600);
}

.layer-features li:before {
    content: "•";
    color: var(--amber-700);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.layer-impact {
    background: rgba(180, 83, 9, 0.1);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1rem;
    margin-top: 1rem;
    font-size: 0.875rem;
    color: var(--slate-900);
}

/* Technical Grid */
.technical-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.technical-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 1.5rem;
}

.technical-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.technical-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Accuracy Guarantee */
.accuracy-guarantee {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 2rem;
    margin: 3rem 0;
    text-align: center;
}

.accuracy-guarantee h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

/* ROI Comparison */
.roi-comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.roi-before, .roi-after {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.roi-before {
    border-left: 4px solid var(--red-600);
}

.roi-after {
    border-left: 4px solid var(--emerald-500);
}

.roi-before h4, .roi-after h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.roi-metrics {
    list-style: none;
    padding: 0;
}

.roi-metrics li {
    margin-bottom: 0.75rem;
    padding-left: 1.5rem;
    position: relative;
    line-height: 1.5;
}

.roi-metrics.negative li {
    color: var(--red-600);
}

.roi-metrics.positive li {
    color: var(--emerald-700);
}

.roi-metrics.negative li:before {
    content: "✗";
    color: var(--red-600);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.roi-metrics.positive li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Investment Breakdown */
.investment-breakdown {
    margin: 3rem 0;
    text-align: center;
}

.investment-breakdown h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 2rem;
    color: var(--slate-900);
}

.investment-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.investment-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem 1rem;
    text-align: center;
}

.investment-item.highlighted {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.investment-cost {
    font-size: 2rem;
    font-weight: 700;
    color: var(--amber-700);
    margin-bottom: 0.5rem;
}

.investment-label {
    font-size: 1rem;
    font-weight: 600;
    color: var(--slate-900);
    margin-bottom: 0.25rem;
}

.investment-detail {
    font-size: 0.875rem;
    color: var(--slate-500);
}

/* Services Grid */
.services-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.service-tier {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.service-tier.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.service-tier:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.popular-badge {
    position: absolute;
    top: -12px;
    right: 2rem;
    background: var(--amber-700);
    color: white;
    padding: 0.25rem 0.75rem;
    font-size: 0.75rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.05em;
}

.service-tier h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.service-price {
    font-size: 1.5rem;
    font-weight: 700;
    color: var(--amber-700);
    margin-bottom: 1.5rem;
}

.service-features {
    list-style: none;
    padding: 0;
    margin-bottom: 1.5rem;
}

.service-features li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.5;
    color: var(--slate-600);
}

.service-features li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.service-ideal {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    border-top: 1px solid var(--stone-200);
    padding-top: 1rem;
}

/* Responsive Design for GTM */
@media (max-width: 768px) {
    .roi-comparison {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .gtm-layers {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .technical-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .investment-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .services-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
}

/* Analytics-Specific Styles */
.crisis-callout {
    background: rgba(220, 38, 38, 0.05);
    border: 1px solid rgba(220, 38, 38, 0.2);
    border-left: 4px solid var(--red-600);
    padding: 1rem 1.5rem;
    margin: 1.5rem 0;
    font-size: 1rem;
    color: var(--slate-900);
    text-align: center;
}

.analytics-problems {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.analytics-problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    text-align: center;
    transition: transform 0.2s, box-shadow 0.2s;
}

.analytics-problem-card:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.analytics-problem-card.statistical-lie {
    border-left: 4px solid var(--red-600);
}

.analytics-problem-card.directional-drift {
    border-left: 4px solid var(--amber-700);
}

.analytics-problem-card.intuition-over-insight {
    border-left: 4px solid var(--slate-500);
}

.problem-icon {
    font-size: 3rem;
    margin-bottom: 1rem;
    display: block;
}

.analytics-problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.problem-label {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1rem;
}

.analytics-problem-card p:not(.problem-label) {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Analytics Framework */
.analytics-framework {
    margin: 3rem 0;
}

.framework-step {
    background: white;
    border: 1px solid var(--stone-200);
    margin-bottom: 2rem;
    position: relative;
    overflow: hidden;
}

.framework-step:nth-child(odd) {
    border-left: 4px solid var(--amber-700);
}

.framework-step:nth-child(even) {
    border-left: 4px solid var(--emerald-500);
}

.step-number {
    position: absolute;
    top: 2rem;
    left: -20px;
    background: var(--amber-700);
    color: white;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.25rem;
    font-weight: 700;
    border: 4px solid white;
}

.framework-step:nth-child(even) .step-number {
    background: var(--emerald-500);
}

.step-content {
    padding: 2rem 2rem 2rem 4rem;
}

.step-content h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.75rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.step-subtitle {
    font-size: 1rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1.5rem;
}

.step-details {
    margin: 1.5rem 0;
}

.detail-item {
    margin-bottom: 1.5rem;
}

.detail-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.detail-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

.step-analogy {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1rem;
    margin-top: 1.5rem;
    font-size: 0.95rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* GA4 Migration */
.migration-approach {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.migration-phase {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 1.5rem;
}

.migration-phase h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.migration-phase p {
    color: var(--slate-600);
    line-height: 1.6;
}

.ga4-guarantee {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 2rem;
    margin: 3rem 0;
    text-align: center;
}

.ga4-guarantee h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.ga4-guarantee p {
    font-size: 1.125rem;
    line-height: 1.6;
    color: var(--slate-700);
}

/* Before/After Grid */
.before-after-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.before-state, .after-state {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.before-state {
    border-left: 4px solid var(--red-600);
}

.after-state {
    border-left: 4px solid var(--emerald-500);
}

.before-state h4, .after-state h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.state-list {
    list-style: none;
    padding: 0;
}

.state-list li {
    margin-bottom: 0.75rem;
    padding-left: 1.5rem;
    position: relative;
    line-height: 1.6;
}

.state-list.negative li {
    color: var(--red-600);
}

.state-list.positive li {
    color: var(--emerald-700);
}

.state-list.negative li:before {
    content: "✗";
    color: var(--red-600);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.state-list.positive li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.analogy-box {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 3rem 0;
}

.analogy-box h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.analogy-box p {
    margin-bottom: 0.75rem;
    line-height: 1.6;
    color: var(--slate-700);
}

.analogy-box p:last-child {
    margin-bottom: 0;
}

/* Analytics Services Grid */
.analytics-services-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.analytics-service-tier {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.analytics-service-tier.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.analytics-service-tier:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.analytics-service-tier h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

/* Responsive Design for Analytics */
@media (max-width: 768px) {
    .analytics-problems {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .before-after-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .migration-approach {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .analytics-services-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .step-content {
        padding: 2rem 1.5rem 2rem 3rem;
    }
    
    .step-content h3 {
        font-size: 1.5rem;
    }
    
    .step-number {
        width: 32px;
        height: 32px;
        font-size: 1rem;
        left: -16px;
    }
}



/*
Funnels*/

/* Services Page Styles - Incremental CSS for services.css */

/* Service Hero Section */
.service-hero {
    background: linear-gradient(135deg, var(--stone-50) 0%, white 50%, #fffbeb 100%);
    padding: 4rem 0 3rem;
}

.service-hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    padding: 0.5rem 1rem;
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    color: var(--amber-900);
    font-size: 0.75rem;
    font-weight: 500;
    letter-spacing: 0.05em;
    margin-bottom: 2rem;
}

.service-hero-badge svg {
    width: 16px;
    height: 16px;
}

.service-hero-subtitle {
    font-size: 1.25rem;
    color: var(--slate-600);
    line-height: 1.7;
    max-width: 48rem;
    margin-bottom: 2rem;
}

.service-hero-cta {
    margin-top: 2rem;
}

.btn-primary-large {
    display: inline-flex;
    align-items: center;
    gap: 0.75rem;
    background: var(--amber-700);
    color: white;
    padding: 1rem 2rem;
    font-size: 1rem;
    font-weight: 600;
    text-decoration: none;
    transition: all 0.2s;
    border: none;
    cursor: pointer;
}

.btn-primary-large:hover {
    background: var(--amber-800);
    transform: translateY(-1px);
}

.btn-primary-large svg {
    width: 20px;
    height: 20px;
}

/* Service Sections */
.service-section {
    padding: 3rem 0;
}

.service-section.alt-bg {
    background: white;
}

.section-content {
    max-width: 56rem;
    margin: 0 auto;
}

.section-content h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2.25rem;
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 1.5rem;
    color: var(--slate-900);
}

.section-intro {
    font-size: 1.125rem;
    color: var(--slate-600);
    line-height: 1.5;
    margin-bottom: 2rem;
}

.large-text {
    font-size: 1.25rem;
    line-height: 1.5;
    color: var(--slate-700);
}

/* Highlight Boxes */
.highlight-box {
    background: rgba(180, 83, 9, 0.05);
    border-left: 4px solid var(--amber-700);
    padding: 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
}

.translation-box {
    background: rgba(220, 38, 38, 0.05);
    border: 1px solid rgba(220, 38, 38, 0.2);
    padding: 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
    text-align: center;
}

/* Problem Grid */
.problem-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.problem-card.surface-deception {
    border-left: 4px solid var(--red-600);
}

.problem-card.strategic-blindness {
    border-left: 4px solid var(--amber-700);
}

.problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.problem-list, .strategic-list {
    list-style: none;
    padding: 0;
}

.problem-list li, .strategic-list li {
    margin-bottom: 1rem;
    padding-left: 0;
    line-height: 1.6;
}

.strategic-list {
    margin-top: 1rem;
}

/* Solution Framework */
.solution-framework h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.framework-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.framework-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
}

.framework-number {
    position: absolute;
    top: -12px;
    left: 2rem;
    background: var(--amber-700);
    color: white;
    width: 32px;
    height: 32px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.875rem;
    font-weight: 600;
}

.framework-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.framework-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Case Study */
.case-study-card {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 2rem 0;
}

.case-study-label {
    font-size: 0.75rem;
    font-weight: 600;
    color: var(--amber-900);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    margin-bottom: 1rem;
}

.case-study-content > div {
    margin-bottom: 1.5rem;
}

.case-study-content h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.case-study-content ul {
    list-style: none;
    padding: 0;
    margin-left: 1rem;
}

.case-study-content li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.6;
}

.case-study-content li:before {
    content: "•";
    color: var(--amber-700);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Assessment Importance */
.assessment-importance {
    text-align: center;
    max-width: 48rem;
    margin: 0 auto;
}

.assessment-importance h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2.25rem;
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 1rem;
    color: var(--slate-900);
    text-align: center;
}

.assessment-importance .large-text {
    margin-bottom: 1.5rem;
}

.expertise-statement {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1.5rem;
    margin-top: 1.5rem;
    font-size: 1.125rem;
    color: var(--slate-900);
    line-height: 1.5;
}

/* Tighter typography for headings */
h1.font-serif {
    line-height: 1.1;
    margin-bottom: 1.5rem;
}

.problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.solution-framework h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    line-height: 1.2;
    color: var(--slate-900);
}

/* Responsive Design */
@media (max-width: 768px) {
    .problem-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .framework-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .service-hero-subtitle {
        font-size: 1.125rem;
    }
    
    .btn-primary-large {
        font-size: 0.875rem;
        padding: 0.875rem 1.5rem;
    }
}

/* Animation for framework items */
.framework-item {
    transition: transform 0.2s, box-shadow 0.2s;
}

.framework-item:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

/* Additional service page utilities */
.metric-highlight {
    display: inline-block;
    background: rgba(180, 83, 9, 0.1);
    color: var(--amber-900);
    padding: 0.25rem 0.75rem;
    font-weight: 600;
    font-size: 0.875rem;
    margin: 0.25rem 0.5rem 0.25rem 0;
}

.service-nav-breadcrumb {
    background: var(--stone-100);
    padding: 1rem 0;
    font-size: 0.875rem;
    color: var(--slate-600);
}

.service-nav-breadcrumb a {
    color: var(--amber-700);
    text-decoration: none;
}

.service-nav-breadcrumb a:hover {
    text-decoration: underline;
}

/* GTM-Specific Styles */
.gtm-problem-item {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--red-600);
    padding: 1.5rem;
    margin-bottom: 1rem;
}

.gtm-problem-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.gtm-problem-item p {
    color: var(--slate-600);
    line-height: 1.5;
}

/* GTM Layers */
.gtm-layers {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.gtm-layer {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.gtm-layer.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.gtm-layer:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.layer-number {
    position: absolute;
    top: -16px;
    left: 2rem;
    background: var(--amber-700);
    color: white;
    width: 32px;
    height: 32px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.875rem;
    font-weight: 600;
}

.gtm-layer.featured .layer-number {
    background: var(--amber-800);
}

.layer-content h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.layer-subtitle {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1rem;
}

.layer-features {
    list-style: none;
    padding: 0;
    margin-bottom: 1rem;
}

.layer-features li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.5;
    color: var(--slate-600);
}

.layer-features li:before {
    content: "•";
    color: var(--amber-700);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.layer-impact {
    background: rgba(180, 83, 9, 0.1);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1rem;
    margin-top: 1rem;
    font-size: 0.875rem;
    color: var(--slate-900);
}

/* Technical Grid */
.technical-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.technical-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 1.5rem;
}

.technical-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.technical-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Accuracy Guarantee */
.accuracy-guarantee {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 2rem;
    margin: 3rem 0;
    text-align: center;
}

.accuracy-guarantee h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

/* ROI Comparison */
.roi-comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.roi-before, .roi-after {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.roi-before {
    border-left: 4px solid var(--red-600);
}

.roi-after {
    border-left: 4px solid var(--emerald-500);
}

.roi-before h4, .roi-after h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.roi-metrics {
    list-style: none;
    padding: 0;
}

.roi-metrics li {
    margin-bottom: 0.75rem;
    padding-left: 1.5rem;
    position: relative;
    line-height: 1.5;
}

.roi-metrics.negative li {
    color: var(--red-600);
}

.roi-metrics.positive li {
    color: var(--emerald-700);
}

.roi-metrics.negative li:before {
    content: "✗";
    color: var(--red-600);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.roi-metrics.positive li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Investment Breakdown */
.investment-breakdown {
    margin: 3rem 0;
    text-align: center;
}

.investment-breakdown h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 2rem;
    color: var(--slate-900);
}

.investment-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.investment-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem 1rem;
    text-align: center;
}

.investment-item.highlighted {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.investment-cost {
    font-size: 2rem;
    font-weight: 700;
    color: var(--amber-700);
    margin-bottom: 0.5rem;
}

.investment-label {
    font-size: 1rem;
    font-weight: 600;
    color: var(--slate-900);
    margin-bottom: 0.25rem;
}

.investment-detail {
    font-size: 0.875rem;
    color: var(--slate-500);
}

/* Services Grid */
.services-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.service-tier {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.service-tier.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.service-tier:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.popular-badge {
    position: absolute;
    top: -12px;
    right: 2rem;
    background: var(--amber-700);
    color: white;
    padding: 0.25rem 0.75rem;
    font-size: 0.75rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.05em;
}

.service-tier h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.service-price {
    font-size: 1.5rem;
    font-weight: 700;
    color: var(--amber-700);
    margin-bottom: 1.5rem;
}

.service-features {
    list-style: none;
    padding: 0;
    margin-bottom: 1.5rem;
}

.service-features li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.5;
    color: var(--slate-600);
}

.service-features li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.service-ideal {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    border-top: 1px solid var(--stone-200);
    padding-top: 1rem;
}

/* Responsive Design for GTM */
@media (max-width: 768px) {
    .roi-comparison {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .gtm-layers {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .technical-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .investment-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .services-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
}

/* Analytics-Specific Styles */
.crisis-callout {
    background: rgba(220, 38, 38, 0.05);
    border: 1px solid rgba(220, 38, 38, 0.2);
    border-left: 4px solid var(--red-600);
    padding: 1rem 1.5rem;
    margin: 1.5rem 0;
    font-size: 1rem;
    color: var(--slate-900);
    text-align: center;
}

.analytics-problems {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.analytics-problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    text-align: center;
    transition: transform 0.2s, box-shadow 0.2s;
}

.analytics-problem-card:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.analytics-problem-card.statistical-lie {
    border-left: 4px solid var(--red-600);
}

.analytics-problem-card.directional-drift {
    border-left: 4px solid var(--amber-700);
}

.analytics-problem-card.intuition-over-insight {
    border-left: 4px solid var(--slate-500);
}

.problem-icon {
    font-size: 3rem;
    margin-bottom: 1rem;
    display: block;
}

.analytics-problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.problem-label {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1rem;
}

.analytics-problem-card p:not(.problem-label) {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Analytics Framework */
.analytics-framework {
    margin: 3rem 0;
}

.framework-step {
    background: white;
    border: 1px solid var(--stone-200);
    margin-bottom: 2rem;
    position: relative;
    overflow: hidden;
}

.framework-step:nth-child(odd) {
    border-left: 4px solid var(--amber-700);
}

.framework-step:nth-child(even) {
    border-left: 4px solid var(--emerald-500);
}

.step-number {
    position: absolute;
    top: 2rem;
    left: -20px;
    background: var(--amber-700);
    color: white;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.25rem;
    font-weight: 700;
    border: 4px solid white;
}

.framework-step:nth-child(even) .step-number {
    background: var(--emerald-500);
}

.step-content {
    padding: 2rem 2rem 2rem 4rem;
}

.step-content h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.75rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.step-subtitle {
    font-size: 1rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1.5rem;
}

.step-details {
    margin: 1.5rem 0;
}

.detail-item {
    margin-bottom: 1.5rem;
}

.detail-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.detail-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

.step-analogy {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1rem;
    margin-top: 1.5rem;
    font-size: 0.95rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* GA4 Migration */
.migration-approach {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.migration-phase {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 1.5rem;
}

.migration-phase h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.migration-phase p {
    color: var(--slate-600);
    line-height: 1.6;
}

.ga4-guarantee {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 2rem;
    margin: 3rem 0;
    text-align: center;
}

.ga4-guarantee h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.ga4-guarantee p {
    font-size: 1.125rem;
    line-height: 1.6;
    color: var(--slate-700);
}

/* Before/After Grid */
.before-after-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.before-state, .after-state {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.before-state {
    border-left: 4px solid var(--red-600);
}

.after-state {
    border-left: 4px solid var(--emerald-500);
}

.before-state h4, .after-state h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.state-list {
    list-style: none;
    padding: 0;
}

.state-list li {
    margin-bottom: 0.75rem;
    padding-left: 1.5rem;
    position: relative;
    line-height: 1.6;
}

.state-list.negative li {
    color: var(--red-600);
}

.state-list.positive li {
    color: var(--emerald-700);
}

.state-list.negative li:before {
    content: "✗";
    color: var(--red-600);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.state-list.positive li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.analogy-box {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 3rem 0;
}

.analogy-box h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.analogy-box p {
    margin-bottom: 0.75rem;
    line-height: 1.6;
    color: var(--slate-700);
}

.analogy-box p:last-child {
    margin-bottom: 0;
}

/* Analytics Services Grid */
.analytics-services-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.analytics-service-tier {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.analytics-service-tier.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.analytics-service-tier:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.analytics-service-tier h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.service-approach {
    font-size: 1rem;
    font-weight: 600;
    color: var(--amber-700);
    margin-bottom: 1.5rem;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    font-size: 0.875rem;
}

/* Consultation Approach */
.consultation-approach {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 3rem 0;
}

.consultation-approach h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.consultation-approach p {
    font-size: 1.125rem;
    line-height: 1.6;
    color: var(--slate-700);
    margin-bottom: 1.5rem;
}

.consultation-note {
    background: white;
    border: 1px solid rgba(180, 83, 9, 0.3);
    padding: 1rem;
    font-size: 1rem;
    color: var(--slate-900);
}

/* Responsive Design for Analytics */
@media (max-width: 768px) {
    .analytics-problems {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .before-after-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .migration-approach {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .analytics-services-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .step-content {
        padding: 2rem 1.5rem 2rem 3rem;
    }
    
    .step-content h3 {
        font-size: 1.5rem;
    }
    
    .step-number {
        width: 32px;
        height: 32px;
        font-size: 1rem;
        left: -16px;
    }
}

/* Conversion Optimization & Funnel Building Styles */
.funnel-problems {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.funnel-problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    text-align: center;
    transition: transform 0.2s, box-shadow 0.2s;
}

.funnel-problem-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 8px 25px rgba(0, 0, 0, 0.1);
}

.funnel-problem-card.blame-game {
    border-left: 4px solid var(--red-600);
}

.funnel-problem-card.bloat-tax {
    border-left: 4px solid var(--amber-700);
}

.funnel-problem-card.creative-misalignment {
    border-left: 4px solid var(--slate-500);
}

.funnel-problem-card .problem-icon {
    font-size: 3rem;
    margin-bottom: 1rem;
    display: block;
}

.funnel-problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.problem-description {
    color: var(--slate-600);
    line-height: 1.6;
    margin-bottom: 1rem;
}

.problem-impact {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 0.75rem;
    font-size: 0.875rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* Conversion Pillars */
.conversion-pillars {
    margin: 3rem 0;
}

.conversion-pillar {
    background: white;
    border: 1px solid var(--stone-200);
    margin-bottom: 2rem;
    position: relative;
    overflow: hidden;
    transition: transform 0.2s, box-shadow 0.2s;
}

.conversion-pillar:hover {
    transform: translateY(-2px);
    box-shadow: 0 6px 20px rgba(0, 0, 0, 0.1);
}

.conversion-pillar:nth-child(1) {
    border-left: 4px solid var(--emerald-500);
}

.conversion-pillar:nth-child(2) {
    border-left: 4px solid var(--amber-700);
}

.conversion-pillar:nth-child(3) {
    border-left: 4px solid var(--blue-600);
}

.pillar-number {
    position: absolute;
    top: 2rem;
    left: -20px;
    background: var(--emerald-500);
    color: white;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.25rem;
    font-weight: 700;
    border: 4px solid white;
}

.conversion-pillar:nth-child(2) .pillar-number {
    background: var(--amber-700);
}

.conversion-pillar:nth-child(3) .pillar-number {
    background: var(--blue-600);
}

.pillar-content {
    padding: 2rem 2rem 2rem 4rem;
}

.pillar-content h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.75rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.pillar-subtitle {
    font-size: 1rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1.5rem;
}

.pillar-details {
    margin: 1.5rem 0;
}

.detail-section {
    margin-bottom: 1.5rem;
}

.detail-section h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.detail-section p {
    color: var(--slate-600);
    line-height: 1.6;
}

.pillar-metric {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    padding: 1rem;
    margin-top: 1.5rem;
    font-size: 0.95rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* Solution Comparison */
.solution-comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
    margin: 3rem 0;
}

.traditional-approach, .axbridge-approach {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.traditional-approach {
    border-left: 4px solid var(--red-600);
}

.axbridge-approach {
    border-left: 4px solid var(--emerald-500);
}

.traditional-approach h4, .axbridge-approach h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    color: var(--slate-900);
}

.coordination-issue, .benefit-item {
    display: flex;
    align-items: flex-start;
    gap: 1rem;
    margin-bottom: 1.5rem;
}

.issue-icon, .benefit-icon {
    font-size: 1.5rem;
    flex-shrink: 0;
    margin-top: 0.25rem;
}

.coordination-issue h5, .benefit-item h5 {
    font-size: 1rem;
    font-weight: 600;
    margin-bottom: 0.25rem;
    color: var(--slate-900);
}

.coordination-issue p, .benefit-item p {
    color: var(--slate-600);
    line-height: 1.5;
    font-size: 0.9rem;
}

.guarantee-statement {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 2rem;
    margin: 3rem 0;
    text-align: center;
}

.guarantee-statement h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.guarantee-statement p {
    font-size: 1.125rem;
    line-height: 1.6;
    color: var(--slate-700);
}

/* Tech Stack Comparison */
.tech-stack-comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.old-way, .new-way {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.old-way {
    border-left: 4px solid var(--red-600);
}

.new-way {
    border-left: 4px solid var(--emerald-500);
}

.old-way h4, .new-way h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.bloat-issues, .performance-benefits {
    list-style: none;
    padding: 0;
}

.bloat-issues li, .performance-benefits li {
    margin-bottom: 0.75rem;
    padding-left: 1.5rem;
    position: relative;
    line-height: 1.5;
}

.bloat-issues li {
    color: var(--red-600);
}

.performance-benefits li {
    color: var(--emerald-700);
}

.bloat-issues li:before {
    content: "✗";
    color: var(--red-600);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.performance-benefits li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Performance Metrics */
.performance-metrics {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.metric-card {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    text-align: center;
    transition: transform 0.2s, box-shadow 0.2s;
}

.metric-card:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.metric-number {
    font-size: 2.5rem;
    font-weight: 700;
    color: var(--amber-700);
    margin-bottom: 0.5rem;
}

.metric-label {
    font-size: 1rem;
    font-weight: 600;
    color: var(--slate-900);
    margin-bottom: 0.25rem;
}

.metric-note {
    font-size: 0.875rem;
    color: var(--slate-500);
}

/* Conversion Services */
.conversion-services {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.conversion-service-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.conversion-service-card.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.conversion-service-card:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.conversion-service-card h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

/* Responsive Design for Conversion */
@media (max-width: 768px) {
    .funnel-problems {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .solution-comparison {
        grid-template-columns: 1fr;
        gap: 2rem;
    }
    
    .tech-stack-comparison {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .performance-metrics {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .conversion-services {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .pillar-content {
        padding: 2rem 1.5rem 2rem 3rem;
    }
    
    .pillar-content h3 {
        font-size: 1.5rem;
    }
    
    .pillar-number {
        width: 32px;
        height: 32px;
        font-size: 1rem;
        left: -16px;
    }
    
    .coordination-issue, .benefit-item {
        flex-direction: column;
        gap: 0.5rem;
        text-align: center;
    }
    
    .issue-icon, .benefit-icon {
        align-self: center;
    }
}




/*Paid Media Portfolio Management*/

.service-hero {
    background: linear-gradient(135deg, var(--stone-50) 0%, white 50%, #fffbeb 100%);
    padding: 4rem 0 3rem;
}

.service-hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    padding: 0.5rem 1rem;
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    color: var(--amber-900);
    font-size: 0.75rem;
    font-weight: 500;
    letter-spacing: 0.05em;
    margin-bottom: 2rem;
}

.service-hero-badge svg {
    width: 16px;
    height: 16px;
}

.service-hero-subtitle {
    font-size: 1.25rem;
    color: var(--slate-600);
    line-height: 1.7;
    max-width: 48rem;
    margin-bottom: 2rem;
}

.service-hero-cta {
    margin-top: 2rem;
}

.btn-primary-large {
    display: inline-flex;
    align-items: center;
    gap: 0.75rem;
    background: var(--amber-700);
    color: white;
    padding: 1rem 2rem;
    font-size: 1rem;
    font-weight: 600;
    text-decoration: none;
    transition: all 0.2s;
    border: none;
    cursor: pointer;
}

.btn-primary-large:hover {
    background: var(--amber-800);
    transform: translateY(-1px);
}

.btn-primary-large svg {
    width: 20px;
    height: 20px;
}

/* Service Sections */
.service-section {
    padding: 3rem 0;
}

.service-section.alt-bg {
    background: white;
}

.section-content {
    max-width: 56rem;
    margin: 0 auto;
}

.section-content h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2.25rem;
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 1.5rem;
    color: var(--slate-900);
}

.section-intro {
    font-size: 1.125rem;
    color: var(--slate-600);
    line-height: 1.5;
    margin-bottom: 2rem;
}

.large-text {
    font-size: 1.25rem;
    line-height: 1.5;
    color: var(--slate-700);
}

/* Highlight Boxes */
.highlight-box {
    background: rgba(180, 83, 9, 0.05);
    border-left: 4px solid var(--amber-700);
    padding: 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
}

.translation-box {
    background: rgba(220, 38, 38, 0.05);
    border: 1px solid rgba(220, 38, 38, 0.2);
    padding: 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
    text-align: center;
}

/* Problem Grid */
.problem-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.problem-card.surface-deception {
    border-left: 4px solid var(--red-600);
}

.problem-card.strategic-blindness {
    border-left: 4px solid var(--amber-700);
}

.problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.problem-list, .strategic-list {
    list-style: none;
    padding: 0;
}

.problem-list li, .strategic-list li {
    margin-bottom: 1rem;
    padding-left: 0;
    line-height: 1.6;
}

.strategic-list {
    margin-top: 1rem;
}

/* Solution Framework */
.solution-framework h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.framework-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.framework-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
}

.framework-number {
    position: absolute;
    top: -12px;
    left: 2rem;
    background: var(--amber-700);
    color: white;
    width: 32px;
    height: 32px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.875rem;
    font-weight: 600;
}

.framework-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.framework-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Case Study */
.case-study-card {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 2rem 0;
}

.case-study-label {
    font-size: 0.75rem;
    font-weight: 600;
    color: var(--amber-900);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    margin-bottom: 1rem;
}

.case-study-content > div {
    margin-bottom: 1.5rem;
}

.case-study-content h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.case-study-content ul {
    list-style: none;
    padding: 0;
    margin-left: 1rem;
}

.case-study-content li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.6;
}

.case-study-content li:before {
    content: "•";
    color: var(--amber-700);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Assessment Importance */
.assessment-importance {
    text-align: center;
    max-width: 48rem;
    margin: 0 auto;
}

.assessment-importance h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2.25rem;
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 1rem;
    color: var(--slate-900);
    text-align: center;
}

.assessment-importance .large-text {
    margin-bottom: 1.5rem;
}

.expertise-statement {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1.5rem;
    margin-top: 1.5rem;
    font-size: 1.125rem;
    color: var(--slate-900);
    line-height: 1.5;
}

/* Tighter typography for headings */
h1.font-serif {
    line-height: 1.1;
    margin-bottom: 1.5rem;
}

.problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    line-height: 1.2;
    color: var(--slate-900);
}

.solution-framework h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    line-height: 1.2;
    color: var(--slate-900);
}

/* Responsive Design */
@media (max-width: 768px) {
    .problem-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .framework-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .service-hero-subtitle {
        font-size: 1.125rem;
    }
    
    .btn-primary-large {
        font-size: 0.875rem;
        padding: 0.875rem 1.5rem;
    }
}

/* Animation for framework items */
.framework-item {
    transition: transform 0.2s, box-shadow 0.2s;
}

.framework-item:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

/* Additional service page utilities */
.metric-highlight {
    display: inline-block;
    background: rgba(180, 83, 9, 0.1);
    color: var(--amber-900);
    padding: 0.25rem 0.75rem;
    font-weight: 600;
    font-size: 0.875rem;
    margin: 0.25rem 0.5rem 0.25rem 0;
}

.service-nav-breadcrumb {
    background: var(--stone-100);
    padding: 1rem 0;
    font-size: 0.875rem;
    color: var(--slate-600);
}

.service-nav-breadcrumb a {
    color: var(--amber-700);
    text-decoration: none;
}

.service-nav-breadcrumb a:hover {
    text-decoration: underline;
}

/* GTM-Specific Styles */
.gtm-problem-item {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--red-600);
    padding: 1.5rem;
    margin-bottom: 1rem;
}

.gtm-problem-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.gtm-problem-item p {
    color: var(--slate-600);
    line-height: 1.5;
}

/* GTM Layers */
.gtm-layers {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.gtm-layer {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.gtm-layer.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.gtm-layer:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.layer-number {
    position: absolute;
    top: -16px;
    left: 2rem;
    background: var(--amber-700);
    color: white;
    width: 32px;
    height: 32px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.875rem;
    font-weight: 600;
}

.gtm-layer.featured .layer-number {
    background: var(--amber-800);
}

.layer-content h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.layer-subtitle {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1rem;
}

.layer-features {
    list-style: none;
    padding: 0;
    margin-bottom: 1rem;
}

.layer-features li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.5;
    color: var(--slate-600);
}

.layer-features li:before {
    content: "•";
    color: var(--amber-700);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.layer-impact {
    background: rgba(180, 83, 9, 0.1);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1rem;
    margin-top: 1rem;
    font-size: 0.875rem;
    color: var(--slate-900);
}

/* Technical Grid */
.technical-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.technical-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 1.5rem;
}

.technical-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.technical-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Accuracy Guarantee */
.accuracy-guarantee {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 2rem;
    margin: 3rem 0;
    text-align: center;
}

.accuracy-guarantee h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

/* ROI Comparison */
.roi-comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.roi-before, .roi-after {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.roi-before {
    border-left: 4px solid var(--red-600);
}

.roi-after {
    border-left: 4px solid var(--emerald-500);
}

.roi-before h4, .roi-after h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.roi-metrics {
    list-style: none;
    padding: 0;
}

.roi-metrics li {
    margin-bottom: 0.75rem;
    padding-left: 1.5rem;
    position: relative;
    line-height: 1.5;
}

.roi-metrics.negative li {
    color: var(--red-600);
}

.roi-metrics.positive li {
    color: var(--emerald-700);
}

.roi-metrics.negative li:before {
    content: "✗";
    color: var(--red-600);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.roi-metrics.positive li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Investment Breakdown */
.investment-breakdown {
    margin: 3rem 0;
    text-align: center;
}

.investment-breakdown h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 2rem;
    color: var(--slate-900);
}

.investment-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.investment-item {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem 1rem;
    text-align: center;
}

.investment-item.highlighted {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.investment-cost {
    font-size: 2rem;
    font-weight: 700;
    color: var(--amber-700);
    margin-bottom: 0.5rem;
}

.investment-label {
    font-size: 1rem;
    font-weight: 600;
    color: var(--slate-900);
    margin-bottom: 0.25rem;
}

.investment-detail {
    font-size: 0.875rem;
    color: var(--slate-500);
}

/* Services Grid */
.services-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.service-tier {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.service-tier.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.service-tier:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.popular-badge {
    position: absolute;
    top: -12px;
    right: 2rem;
    background: var(--amber-700);
    color: white;
    padding: 0.25rem 0.75rem;
    font-size: 0.75rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.05em;
}

.service-tier h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.service-price {
    font-size: 1.5rem;
    font-weight: 700;
    color: var(--amber-700);
    margin-bottom: 1.5rem;
}

.service-features {
    list-style: none;
    padding: 0;
    margin-bottom: 1.5rem;
}

.service-features li {
    margin-bottom: 0.5rem;
    padding-left: 1rem;
    position: relative;
    line-height: 1.5;
    color: var(--slate-600);
}

.service-features li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.service-ideal {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    border-top: 1px solid var(--stone-200);
    padding-top: 1rem;
}

/* Responsive Design for GTM */
@media (max-width: 768px) {
    .roi-comparison {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .gtm-layers {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .technical-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .investment-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .services-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
}

/* Analytics-Specific Styles */
.crisis-callout {
    background: rgba(220, 38, 38, 0.05);
    border: 1px solid rgba(220, 38, 38, 0.2);
    border-left: 4px solid var(--red-600);
    padding: 1rem 1.5rem;
    margin: 1.5rem 0;
    font-size: 1rem;
    color: var(--slate-900);
    text-align: center;
}

.analytics-problems {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.analytics-problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    text-align: center;
    transition: transform 0.2s, box-shadow 0.2s;
}

.analytics-problem-card:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.analytics-problem-card.statistical-lie {
    border-left: 4px solid var(--red-600);
}

.analytics-problem-card.directional-drift {
    border-left: 4px solid var(--amber-700);
}

.analytics-problem-card.intuition-over-insight {
    border-left: 4px solid var(--slate-500);
}

.problem-icon {
    font-size: 3rem;
    margin-bottom: 1rem;
    display: block;
}

.analytics-problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.problem-label {
    font-size: 0.875rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1rem;
}

.analytics-problem-card p:not(.problem-label) {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Analytics Framework */
.analytics-framework {
    margin: 3rem 0;
}

.framework-step {
    background: white;
    border: 1px solid var(--stone-200);
    margin-bottom: 2rem;
    position: relative;
    overflow: hidden;
}

.framework-step:nth-child(odd) {
    border-left: 4px solid var(--amber-700);
}

.framework-step:nth-child(even) {
    border-left: 4px solid var(--emerald-500);
}

.step-number {
    position: absolute;
    top: 2rem;
    left: -20px;
    background: var(--amber-700);
    color: white;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.25rem;
    font-weight: 700;
    border: 4px solid white;
}

.framework-step:nth-child(even) .step-number {
    background: var(--emerald-500);
}

.step-content {
    padding: 2rem 2rem 2rem 4rem;
}

.step-content h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.75rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.step-subtitle {
    font-size: 1rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1.5rem;
}

.step-details {
    margin: 1.5rem 0;
}

.detail-item {
    margin-bottom: 1.5rem;
}

.detail-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.detail-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

.step-analogy {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1rem;
    margin-top: 1.5rem;
    font-size: 0.95rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* GA4 Migration */
.migration-approach {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.migration-phase {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 1.5rem;
}

.migration-phase h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.migration-phase p {
    color: var(--slate-600);
    line-height: 1.6;
}

.ga4-guarantee {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 2rem;
    margin: 3rem 0;
    text-align: center;
}

.ga4-guarantee h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.ga4-guarantee p {
    font-size: 1.125rem;
    line-height: 1.6;
    color: var(--slate-700);
}

/* Before/After Grid */
.before-after-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.before-state, .after-state {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.before-state {
    border-left: 4px solid var(--red-600);
}

.after-state {
    border-left: 4px solid var(--emerald-500);
}

.before-state h4, .after-state h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.state-list {
    list-style: none;
    padding: 0;
}

.state-list li {
    margin-bottom: 0.75rem;
    padding-left: 1.5rem;
    position: relative;
    line-height: 1.6;
}

.state-list.negative li {
    color: var(--red-600);
}

.state-list.positive li {
    color: var(--emerald-700);
}

.state-list.negative li:before {
    content: "✗";
    color: var(--red-600);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.state-list.positive li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.analogy-box {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 3rem 0;
}

.analogy-box h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.analogy-box p {
    margin-bottom: 0.75rem;
    line-height: 1.6;
    color: var(--slate-700);
}

.analogy-box p:last-child {
    margin-bottom: 0;
}

/* Analytics Services Grid */
.analytics-services-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.analytics-service-tier {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.analytics-service-tier.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.analytics-service-tier:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.analytics-service-tier h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.service-approach {
    font-size: 1rem;
    font-weight: 600;
    color: var(--amber-700);
    margin-bottom: 1.5rem;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    font-size: 0.875rem;
}

/* Consultation Approach */
.consultation-approach {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 3rem 0;
}

.consultation-approach h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.consultation-approach p {
    font-size: 1.125rem;
    line-height: 1.6;
    color: var(--slate-700);
    margin-bottom: 1.5rem;
}

.consultation-note {
    background: white;
    border: 1px solid rgba(180, 83, 9, 0.3);
    padding: 1rem;
    font-size: 1rem;
    color: var(--slate-900);
}

/* Responsive Design for Analytics */
@media (max-width: 768px) {
    .analytics-problems {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .before-after-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .migration-approach {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .analytics-services-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .step-content {
        padding: 2rem 1.5rem 2rem 3rem;
    }
    
    .step-content h3 {
        font-size: 1.5rem;
    }
    
    .step-number {
        width: 32px;
        height: 32px;
        font-size: 1rem;
        left: -16px;
    }
}

/* Conversion Optimization & Funnel Building Styles */
.funnel-problems {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.funnel-problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    text-align: center;
    transition: transform 0.2s, box-shadow 0.2s;
}

.funnel-problem-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 8px 25px rgba(0, 0, 0, 0.1);
}

.funnel-problem-card.blame-game {
    border-left: 4px solid var(--red-600);
}

.funnel-problem-card.bloat-tax {
    border-left: 4px solid var(--amber-700);
}

.funnel-problem-card.creative-misalignment {
    border-left: 4px solid var(--slate-500);
}

.funnel-problem-card .problem-icon {
    font-size: 3rem;
    margin-bottom: 1rem;
    display: block;
}

.funnel-problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.problem-description {
    color: var(--slate-600);
    line-height: 1.6;
    margin-bottom: 1rem;
}

.problem-impact {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 0.75rem;
    font-size: 0.875rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* Conversion Pillars */
.conversion-pillars {
    margin: 3rem 0;
}

.conversion-pillar {
    background: white;
    border: 1px solid var(--stone-200);
    margin-bottom: 2rem;
    position: relative;
    overflow: hidden;
    transition: transform 0.2s, box-shadow 0.2s;
}

.conversion-pillar:hover {
    transform: translateY(-2px);
    box-shadow: 0 6px 20px rgba(0, 0, 0, 0.1);
}

.conversion-pillar:nth-child(1) {
    border-left: 4px solid var(--emerald-500);
}

.conversion-pillar:nth-child(2) {
    border-left: 4px solid var(--amber-700);
}

.conversion-pillar:nth-child(3) {
    border-left: 4px solid var(--blue-600);
}

.pillar-number {
    position: absolute;
    top: 2rem;
    left: -20px;
    background: var(--emerald-500);
    color: white;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.25rem;
    font-weight: 700;
    border: 4px solid white;
}

.conversion-pillar:nth-child(2) .pillar-number {
    background: var(--amber-700);
}

.conversion-pillar:nth-child(3) .pillar-number {
    background: var(--blue-600);
}

.pillar-content {
    padding: 2rem 2rem 2rem 4rem;
}

.pillar-content h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.75rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.pillar-subtitle {
    font-size: 1rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 1.5rem;
}

.pillar-details {
    margin: 1.5rem 0;
}

.detail-section {
    margin-bottom: 1.5rem;
}

.detail-section h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.detail-section p {
    color: var(--slate-600);
    line-height: 1.6;
}

.pillar-metric {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    padding: 1rem;
    margin-top: 1.5rem;
    font-size: 0.95rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* Solution Comparison */
.solution-comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
    margin: 3rem 0;
}

.traditional-approach, .axbridge-approach {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.traditional-approach {
    border-left: 4px solid var(--red-600);
}

.axbridge-approach {
    border-left: 4px solid var(--emerald-500);
}

.traditional-approach h4, .axbridge-approach h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    color: var(--slate-900);
}

.coordination-issue, .benefit-item {
    display: flex;
    align-items: flex-start;
    gap: 1rem;
    margin-bottom: 1.5rem;
}

.issue-icon, .benefit-icon {
    font-size: 1.5rem;
    flex-shrink: 0;
    margin-top: 0.25rem;
}

.coordination-issue h5, .benefit-item h5 {
    font-size: 1rem;
    font-weight: 600;
    margin-bottom: 0.25rem;
    color: var(--slate-900);
}

.coordination-issue p, .benefit-item p {
    color: var(--slate-600);
    line-height: 1.5;
    font-size: 0.9rem;
}

.guarantee-statement {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 2rem;
    margin: 3rem 0;
    text-align: center;
}

.guarantee-statement h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.guarantee-statement p {
    font-size: 1.125rem;
    line-height: 1.6;
    color: var(--slate-700);
}

/* Tech Stack Comparison */
.tech-stack-comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
    margin: 3rem 0;
}

.old-way, .new-way {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.old-way {
    border-left: 4px solid var(--red-600);
}

.new-way {
    border-left: 4px solid var(--emerald-500);
}

.old-way h4, .new-way h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.bloat-issues, .performance-benefits {
    list-style: none;
    padding: 0;
}

.bloat-issues li, .performance-benefits li {
    margin-bottom: 0.75rem;
    padding-left: 1.5rem;
    position: relative;
    line-height: 1.5;
}

.bloat-issues li {
    color: var(--red-600);
}

.performance-benefits li {
    color: var(--emerald-700);
}

.bloat-issues li:before {
    content: "✗";
    color: var(--red-600);
    font-weight: bold;
    position: absolute;
    left: 0;
}

.performance-benefits li:before {
    content: "✓";
    color: var(--emerald-500);
    font-weight: bold;
    position: absolute;
    left: 0;
}

/* Performance Metrics */
.performance-metrics {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.metric-card {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    text-align: center;
    transition: transform 0.2s, box-shadow 0.2s;
}

.metric-card:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.metric-number {
    font-size: 2.5rem;
    font-weight: 700;
    color: var(--amber-700);
    margin-bottom: 0.5rem;
}

.metric-label {
    font-size: 1rem;
    font-weight: 600;
    color: var(--slate-900);
    margin-bottom: 0.25rem;
}

.metric-note {
    font-size: 0.875rem;
    color: var(--slate-500);
}

/* Conversion Services */
.conversion-services {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.conversion-service-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    position: relative;
    transition: transform 0.2s, box-shadow 0.2s;
}

.conversion-service-card.featured {
    border-left: 4px solid var(--amber-700);
    background: rgba(180, 83, 9, 0.02);
}

.conversion-service-card:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.conversion-service-card h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

/* Responsive Design for Conversion */
@media (max-width: 768px) {
    .funnel-problems {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .solution-comparison {
        grid-template-columns: 1fr;
        gap: 2rem;
    }
    
    .tech-stack-comparison {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .performance-metrics {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .conversion-services {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .pillar-content {
        padding: 2rem 1.5rem 2rem 3rem;
    }
    
    .pillar-content h3 {
        font-size: 1.5rem;
    }
    
    .pillar-number {
        width: 32px;
        height: 32px;
        font-size: 1rem;
        left: -16px;
    }
    
    .coordination-issue, .benefit-item {
        flex-direction: column;
        gap: 0.5rem;
        text-align: center;
    }
    
    .issue-icon, .benefit-icon {
        align-self: center;
    }
}

/* Portfolio Management Styles */
.philosophy-statement {
    background: rgba(180, 83, 9, 0.1);
    border: 1px solid rgba(180, 83, 9, 0.3);
    border-left: 4px solid var(--amber-700);
    padding: 1rem 1.5rem;
    margin: 2rem 0;
    font-size: 1.125rem;
    color: var(--slate-900);
    text-align: center;
    font-weight: 600;
}

/* Portfolio Problems */
.portfolio-problems {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.portfolio-problem-card {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    text-align: center;
    transition: transform 0.2s, box-shadow 0.2s;
}

.portfolio-problem-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 8px 25px rgba(0, 0, 0, 0.1);
}

.portfolio-problem-card.volatility {
    border-left: 4px solid var(--red-600);
}

.portfolio-problem-card.silos {
    border-left: 4px solid var(--amber-700);
}

.portfolio-problem-card.vanity-metrics {
    border-left: 4px solid var(--slate-500);
}

.portfolio-problem-card .problem-icon {
    display: none;
}

.portfolio-problem-card h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.problem-description {
    color: var(--slate-600);
    line-height: 1.6;
    margin-bottom: 1rem;
}

.problem-consequence {
    background: rgba(220, 38, 38, 0.05);
    border: 1px solid rgba(220, 38, 38, 0.2);
    padding: 0.75rem;
    font-size: 0.875rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* Portfolio Framework */
.portfolio-framework {
    margin: 3rem 0;
}

.framework-pillar {
    background: white;
    border: 1px solid var(--stone-200);
    margin-bottom: 3rem;
    position: relative;
    overflow: hidden;
    transition: transform 0.2s, box-shadow 0.2s;
}

.framework-pillar:hover {
    transform: translateY(-2px);
    box-shadow: 0 6px 20px rgba(0, 0, 0, 0.1);
}

.framework-pillar:nth-child(1) {
    border-left: 4px solid var(--blue-600);
}

.framework-pillar:nth-child(2) {
    border-left: 4px solid var(--emerald-500);
}

.framework-pillar:nth-child(3) {
    border-left: 4px solid var(--amber-700);
}

.framework-pillar .pillar-number {
    position: absolute;
    top: 2rem;
    left: -20px;
    background: var(--blue-600);
    color: white;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.25rem;
    font-weight: 700;
    border: 4px solid white;
}

.framework-pillar:nth-child(2) .pillar-number {
    background: var(--emerald-500);
}

.framework-pillar:nth-child(3) .pillar-number {
    background: var(--amber-700);
}

.framework-pillar .pillar-content {
    padding: 2rem 2rem 2rem 4rem;
}

.framework-pillar .pillar-content h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.75rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.framework-pillar .pillar-subtitle {
    font-size: 1rem;
    color: var(--slate-500);
    font-style: italic;
    margin-bottom: 2rem;
}

/* Asset Classes */
.asset-classes {
    display: grid;
    gap: 2rem;
    margin: 2rem 0;
}

.asset-class {
    background: rgba(248, 250, 252, 0.8);
    border: 1px solid var(--stone-200);
    padding: 1.5rem;
    border-radius: 4px;
}

.asset-class.core {
    border-left: 4px solid var(--emerald-500);
}

.asset-class.growth {
    border-left: 4px solid var(--amber-700);
}

.asset-class.research {
    border-left: 4px solid var(--blue-600);
}

.asset-class h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.asset-class p {
    color: var(--slate-600);
    line-height: 1.6;
    margin-bottom: 1rem;
}

.asset-examples {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 1rem;
    font-size: 0.875rem;
    color: var(--slate-700);
}

/* Temperament Principles */
.temperament-principles {
    margin: 2rem 0;
}

.principle-item {
    margin-bottom: 1.5rem;
    padding-bottom: 1.5rem;
    border-bottom: 1px solid var(--stone-200);
}

.principle-item:last-child {
    border-bottom: none;
    margin-bottom: 0;
    padding-bottom: 0;
}

.principle-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.principle-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

.temperament-analogy {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1rem;
    margin-top: 2rem;
    font-size: 0.95rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* Alignment Strategies */
.alignment-strategies {
    margin: 2rem 0;
}

.strategy-item {
    margin-bottom: 1.5rem;
    padding-bottom: 1.5rem;
    border-bottom: 1px solid var(--stone-200);
}

.strategy-item:last-child {
    border-bottom: none;
    margin-bottom: 0;
    padding-bottom: 0;
}

.strategy-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.strategy-item p {
    color: var(--slate-600);
    line-height: 1.6;
}

.alignment-result {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    padding: 1rem;
    margin-top: 2rem;
    font-size: 0.95rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* Approach Comparison */
.approach-comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
    margin: 3rem 0;
}

.traditional-media-buying, .portfolio-management {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
}

.traditional-media-buying {
    border-left: 4px solid var(--red-600);
}

.portfolio-management {
    border-left: 4px solid var(--emerald-500);
}

.traditional-media-buying h4, .portfolio-management h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 1.5rem;
    color: var(--slate-900);
}

.characteristic {
    margin-bottom: 1.5rem;
    padding-left: 1rem;
    border-left: 3px solid var(--stone-300);
}

.characteristic.negative {
    border-left-color: var(--red-500);
}

.characteristic.positive {
    border-left-color: var(--emerald-500);
}

.char-icon {
    display: none;
}

.characteristic h5 {
    font-size: 1rem;
    font-weight: 600;
    margin-bottom: 0.25rem;
    color: var(--slate-900);
}

.characteristic p {
    color: var(--slate-600);
    line-height: 1.5;
    font-size: 0.9rem;
}

.paradigm-shift {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    border-left: 4px solid var(--amber-700);
    padding: 2rem;
    margin: 3rem 0;
    text-align: center;
}

.paradigm-shift h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.paradigm-shift p {
    font-size: 1.125rem;
    line-height: 1.6;
    color: var(--slate-700);
}

/* Channel Portfolio */
.channel-portfolio {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin: 3rem 0;
}

.channel-asset {
    background: white;
    border: 1px solid var(--stone-200);
    padding: 2rem;
    text-align: center;
    transition: transform 0.2s, box-shadow 0.2s;
}

.channel-asset:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.channel-asset.google-ads {
    border-left: 4px solid var(--blue-600);
}

.channel-asset.paid-social {
    border-left: 4px solid var(--purple-600);
}

.channel-asset.shopping {
    border-left: 4px solid var(--emerald-500);
}

.channel-asset.programmatic {
    border-left: 4px solid var(--amber-700);
}

.channel-icon {
    display: none;
}

.channel-asset h4 {
    font-family: 'Playfair Display', serif;
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
}

.channel-asset h4 a {
    color: var(--slate-900);
    text-decoration: none;
}

.channel-asset h4 a:hover {
    color: var(--amber-700);
    text-decoration: underline;
}

.channel-role {
    font-size: 0.875rem;
    color: var(--amber-700);
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 1rem;
}

.channel-asset p {
    color: var(--slate-600);
    line-height: 1.6;
    margin-bottom: 1rem;
}

.channel-strategy {
    background: rgba(248, 250, 252, 0.8);
    border: 1px solid var(--stone-200);
    padding: 1rem;
    font-size: 0.875rem;
    color: var(--slate-700);
}

/* Portfolio Coordination */
.portfolio-coordination {
    margin: 3rem 0;
}

.portfolio-coordination h3 {
    font-family: 'Playfair Display', serif;
    font-size: 1.5rem;
    font-weight: 600;
    margin-bottom: 2rem;
    color: var(--slate-900);
    text-align: center;
}

.coordination-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
}

.coordination-principle {
    background: white;
    border: 1px solid var(--stone-200);
    border-left: 4px solid var(--amber-700);
    padding: 1.5rem;
}

.coordination-principle h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.coordination-principle p {
    color: var(--slate-600);
    line-height: 1.6;
}

/* Portfolio Guarantee */
.portfolio-guarantee {
    background: rgba(16, 185, 129, 0.05);
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 3rem;
    margin: 3rem 0;
    text-align: center;
}

.portfolio-guarantee h2 {
    font-family: 'Playfair Display', serif;
    font-size: 2rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--slate-900);
}

.portfolio-guarantee > p {
    font-size: 1.25rem;
    line-height: 1.6;
    color: var(--slate-700);
    margin-bottom: 2rem;
}

.guarantee-principles {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin-top: 2rem;
}

.guarantee-item {
    background: white;
    border: 1px solid rgba(16, 185, 129, 0.2);
    border-left: 4px solid var(--emerald-500);
    padding: 1.5rem;
    text-align: left;
}

.guarantee-icon {
    display: none;
}

.guarantee-item h4 {
    font-size: 1.125rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.guarantee-item p {
    color: var(--slate-600);
    line-height: 1.5;
    font-size: 0.95rem;
}

/* Responsive Design for Portfolio */
@media (max-width: 768px) {
    .portfolio-problems {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .approach-comparison {
        grid-template-columns: 1fr;
        gap: 2rem;
    }
    
    .channel-portfolio {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .coordination-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .guarantee-principles {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }
    
    .framework-pillar .pillar-content {
        padding: 2rem 1.5rem 2rem 3rem;
    }
    
    .framework-pillar .pillar-content h3 {
        font-size: 1.5rem;
    }
    
    .characteristic {
        flex-direction: column;
        gap: 0.5rem;
        text-align: center;
    }
    
    .char-icon {
        align-self: center;
    }
    
    .guarantee-item {
        flex-direction: column;
        text-align: center;
        gap: 0.75rem;
    }
    
    .guarantee-icon {
        align-self: center;
    }
}

/* Comprehensive Channel Sections */
.channel-section {
    background: white;
    border: 1px solid var(--stone-200);
    margin-bottom: 3rem;
    overflow: hidden;
}

.channel-section.google-ads-section {
    border-left: 4px solid var(--blue-600);
}

.channel-section.paid-social-section {
    border-left: 4px solid var(--purple-600);
}

.channel-section.microsoft-ads-section {
    border-left: 4px solid var(--amber-700);
}

.channel-section.shopping-section {
    border-left: 4px solid var(--emerald-500);
}

.channel-section.programmatic-section {
    border-left: 4px solid var(--slate-600);
}

.channel-title {
    font-family: 'Playfair Display', serif;
    font-size: 1.75rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
    padding: 2rem 2rem 0 2rem;
}

.channel-subtitle {
    font-size: 1rem;
    color: var(--amber-700);
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 2rem;
    padding: 0 2rem;
}

.channel-details {
    padding: 0 2rem 2rem 2rem;
}

.channel-approach {
    margin-bottom: 2rem;
    padding-bottom: 1.5rem;
    border-bottom: 1px solid var(--stone-200);
}

.channel-approach h4 {
    font-size: 1.25rem;
    font-weight: 600;
    margin-bottom: 0.75rem;
    color: var(--slate-900);
}

.channel-approach p {
    color: var(--slate-600);
    line-height: 1.6;
    font-size: 1.05rem;
}

.channel-capabilities {
    margin-bottom: 2rem;
}

.capability-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 1.5rem;
}

.capability-item {
    background: rgba(248, 250, 252, 0.8);
    border: 1px solid var(--stone-200);
    padding: 1.5rem;
    border-radius: 4px;
}

.capability-item h5 {
    font-size: 1rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
    color: var(--slate-900);
}

.capability-item p {
    color: var(--slate-600);
    line-height: 1.5;
    font-size: 0.9rem;
}

.channel-metrics {
    background: rgba(180, 83, 9, 0.05);
    border: 1px solid rgba(180, 83, 9, 0.2);
    padding: 1rem;
    font-size: 0.95rem;
    color: var(--slate-900);
    border-radius: 4px;
}

/* Responsive Design for Channel Sections */
@media (max-width: 768px) {
    .capability-grid {
        grid-template-columns: 1fr;
        gap: 1rem;
    }
    
    .channel-title {
        font-size: 1.5rem;
        padding: 1.5rem 1.5rem 0 1.5rem;
    }
    
    .channel-subtitle {
        padding: 0 1.5rem;
    }
    
    .channel-details {
        padding: 0 1.5rem 1.5rem 1.5rem;
    }
}